Best practice: Fair Trade

Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries to make better trading conditions and promote sustainability.  



Promoting Fair Trade in the city of Oxford


Oxford became a Fair Trade City in 2004.

This means that the Fairtrade Foundation was satisfied that it had achieved the five criteria required to qualify as a Fairtrade Town (or City).

They are:

  1. Local council passes a resolution supporting Fairtrade, and agrees to serve Fairtrade products (for example, in meetings, offices and canteens).
  2. A range of Fairtrade products are readily available in the area’s retail outlets (shops, supermarkets, newsagents and petrol stations) and served in local catering outlets (cafés, restaurants, pubs).
  3. Local workplaces and community organisations (places of worship, schools, universities, colleges and other community organisations) support Fairtrade and use Fairtrade products whenever possible.
  4. Media coverage and events raise awareness and understanding of Fairtrade across the community.
  5. A local Fairtrade steering group is convened to ensure the Fairtrade Town campaign continues to develop and gain new support.

The Oxford Fairtrade Coalition is how we meet criteria 5. It is a loose coalition of organisations and individuals involved in various aspects of fair trade who work to promote awareness of Fairtrade in Oxford. 


Website with more information


Fair Trade Products in the municipality of Villach

S. Hofschlaeger /

In the canteen of the municipality of Villach fair products like coffee, chocolate and orange juice are offered. The very popular initiative exists since 1994. Also the mayor offers just fair trade orange juice in his office. Official presents from the city contain fair, regional and biological products.


More information (only in German)


The municipality of Villach is parner in the project "Networking in Europe: Local Governments meet the MDGs" and a member of Climate Alliance.